Sweet Success for Unique Coding
We're delighted that our unique coding on pre-cut lids will further facilitate Yeo Valley's promotions and customer loyalty programme, with the recent decision to apply the coding to their ice cream product range. The unique coding concept was first developed four years ago and Yeo Valley, the largest organic dairy brand in the UK, were quick to identify an opportunity to use this on their product range to run product competitions and more recently a point based loyalty scheme. It [...]